E-commerce giant Amazon and the Confederation of Indian Industry (CII) will work together to create a special exports module to simplify exports with ecommerce for lakhs of micro, small and medium enterprises (MSMEs) across India, the industry body said on Wednesday.

This module will have a detailed step by step guide for MSMEs to start exporting using ecommerce.

At the 17th Confederation of Indian Industry (CII) Global SME Business Summit, Amazon.in and CII signed a Memorandum of Understanding (MoU) to bring the benefits of ecommerce to micro small and medium enterprises (MSMEs) in 10 states across India.

Speaking at the event, Union minister for road transport and highways and MSMEs Nitin Gadkari said that bringing rural and tribal regions to the fore was the priority of the government.

“The problem is that the contribution of rural and tribal districts is almost negligible. This is the time for the MSME ministry and industry to concentrate more on rural, agriculture, tribal districts and 115 aspirant districts,” Gadkari said.

As part of the MoU, Amazon.in and CII will conduct training, workshops and host masterclasses to enable MSMEs to sell online.

The role of Amazon is very important in taking Indian MSMEs to the global market, Gadkari added.

“We remain committed to enabling and equipping MSMEs across India with the right knowledge, tools and technology to build and scale their business in India and globally,” Amit Agarwal, Senior VP and Country Head, Amazon India, was quoted as saying in the statement.

As part of the agreement, CII and Amazon will publish market analysis and insights for MSMEs on promising categories, marketing, and branding of their products, logistics, MSME success stories and information on top performing products.

“The pandemic has made apparent the role that technology will play through meaningful interventions. Given the rapid shift towards adoption of digital solutions, it is necessary for MSMEs to receive the information and support that will aid in their digital transformation,” said CII Director General Chandrajit Banerjee.

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