The company will extend the service to all customers across its channels nationally next year. A first-of-it’s-kind initiative, Maruti Suzuki Smart Finance aims to simplify and digitalise the customer’s car buying journey with a bouquet of financing options.
Smart Finance platform is currently hosted on www.nexaexperience.com and will offer customers the convenience of a one stop shop for their entire vehicle finance needs. The services include choosing the right finance partner, selecting the best suited loan product, completion of all the finance related formalities and disbursal of the loan, with just a few clicks. The NEXA website will act as a facilitator between the customer and the financier providing wide variety of choices on the loan offers, real time status updates and in turn providing a hassle free and transparent financing solution.
Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India said, “Under the Smart Finance platform, currently hosted on the NEXA website, we have partnered with several popular financiers to provide custom curated personalized loan offers for our customers. This digital service offers easy financing options and is completely transparent at each stage of the loan process. Among other advantages, the customer gets to customize the EMI, by choosing the loan tenure and interest rate and select a preferred down-payment scheme.”
The customer is able to compare multiple scenarios for his car loan and make an informed choice of loan partner, loan tenure etc.
For this Maruti Suzuki has currently partnered with eight financiers: HDFC Bank, Yes Bank, ICCI Bank, IndusInd Bank, Cholamandalam Finance, AU Small Finance Bank, Mahindra Finance and Kotak Mahindra Prime. Subsequently, the company will on-board other key financiers.
The pilot for Smart Finance was carried out in Gurugram and feedback was gathered from the customers to improve the user interface to provide a seamless and delightful customer experience.
The Smart Finance service is now available for NEXA customers, for salaried employees, in 30 cities including Delhi, Gurugram, Lucknow, Jaipur, Mumbai, Pune, Ahmedabad, Chennai, Bangalore, Hyderabad, Indore, Kolkata, Cochin, Chandigarh, Guwahati, Goa, Bhubaneswar, Bhopal, Coimbatore, Surat, Vadodara, Ranchi, Raipur, Nagpur, Trivandrum, Vishakhapatnam, Udaipur, Kanpur, Vijayawada, and Dehradun.
Progressively, it will be offered for the ARENA customers, addition of new financiers, inclusion of self- employed profiling and extension to new cities in this digital finance journey.